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Saturday, 29 November 2014

Ab Montu Bolega

For the past few days on my way to my office I have been seeing piles of garbage. What was saddening is that the piles have been increasing in its length and its width. We all have been hearing about the Bharat Swatch Abhiyan for all these days. I wonder why the authorities are not doing anything with regard to it. Why a strip of land adjoining the tar road, which is actually being used by pedestrians is being used as a dumping ground. Mind you this is not happening in the outskirts of the city, but in its heart.
This squalor and the emptiness of the cleanliness drive had been pinching me for a very long time. But I did not really know where should I raise my voice. But now I have found a platform to raise my voice that too vociferously.

RB (formerly called Reckitt Benckiser) is the global leader in consumer health and hygiene. In tune with its corporate social responsibility it has launched a new campaign on Strepsils "Ab Montu Bolega". Strepsils is the world's leading sore throat medicine. It is encouraging people to speak their mind without any inhibitions Keep calm and speak up. Speak up and be heard is the tag-line of the campaign.

Film actor Saqib Saleem of Mere Dad Ki Maruti and Hawaa Hawaai fame is the face of the campaign ab montu bolega.
Through "Ab Montu Bolega", Strepsils aims to give a clear voice to all the citizens so that they can raise the voice at the right time and right place without any hesitations. The campaign is digital at heart and resides on an exclusive online platform The protagonist of the campaign - Montu, played by Saqib Saleem, is a boy next door who has inhibitions to express himself on various occasions in front of his family, friends and colleagues. The campaign captures his journey through various interesting situations in his life where Strepsils provides him with a clear voice and courage to speak up on issues which must be spoken for the welfare of every individual and humanity at large. You can follow Strepsils on Facebook and Twitter as well.

Through ab montu bolega I am sure every youth of this nation will speak up. Clean up drive is a good idea. However the worst part of it is that it is staged only for photo-shoots and the filth, the squalor lies at the place where it was. I am sure this was not the intention of the Hon'ble Prime Minister when he launched the Bharat Swatch Abhiyan. His noble object is definitely laudable. Now it is our turn to make our participation in the programme. The least that we can do is to raise our voice. We should point out the dirty places in our city and our neighbouring area. Today everybody is armed with a smart phone. I am sure the least all of us can do is to raise our voice through ab montu bolega campaign.

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